PPC (Pay Per Click)

A brief explanation about PPC advertising and how it works.

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Affordable Website Marketing Bournemouth

PPC Advertising

Driving targeted traffic to your website.

PPC Explained?

PPC (pay per click) marketing is a form of online advertising in which advertisers accrue costs when users click on their ads. Advertisers bid on the perceived value of a click in relation to the keywords, platforms and audience type in which it originates. Essentially, it’s a way of buying visits to your website, rather than attempting to “earn” those visits organically.

As the name suggests (pay per click), you have to pay a small fee (cost depends on the keywords chosen, platform etc), each time your ad is clicked. You can set a monthly budget, this can be determined by the estimated cost per click of each keyword you use (we can provide help with the selection of keywords and estimated cost per click).

PPC is used for all types of campaign goals, including:

Increasing Sales | Generating Leads | Promoting Brand Awareness

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engines sponsored links when a user searches on a keyword that is related to their business offering.

Most Social Media websites also provide a form of PPC although it differs a little from the search engine version. Social PPC is a form of paid digital advertising, but solely for placement on Social Media platforms. These ads can be targeted to groups of users based on demographics, interest in topics, or other data gathered by the platform. Typically, these ads will appear in a users 'feed' or 'timeline', and advertisers can pay by utilising two bid strategies: CPC (Cost Per Click) or CPM (Cost Per Thousand Impressions).

PPC Benefits

Advertise Directly to People Searching for a Business Like You | Targeted Advertising | Reach the Right People at the Right Time | Brand Exposure | Advertise Locally or Globally

We can develop and manage ongoing Pay Per Click campaigns that deliver targeted traffic to your website. Our services Include Keyword Research, Keyword Costs, Initial Campaign Set-Up and ongoing Campaign Management.